
#KFCcrisis: How to respond to third-party issues (and how to use humour in your crisis response)
By Michelle Wang and James Fitzpatrick What happened In February 2018, KFC branches in the UK ran out of chicken. Customers were the first to report the problem, using Twitter to complain that a number of KFC branches had unexpectedly closed. The next day, KFC published a statement on its UK and Ireland Twitter account confirming the problem, with around 700 of the fast-food chain’s 870 restaurants across the country forced to shut down for roughly one week. Later statements