
Crisis communications and resilience: what's next for Malaysia Airlines?
Two weeks ago, we discussed Malaysia Airlines’ response to family and the media following news of a flight going missing en route from Kuala Lumpur to Beijing. At the time, much was unknown about what happened to the ill-fated flight. Now, after countless search hours and coordinated efforts from over 14 nations, it is alleged that the flight crashed somewhere in the Indian Ocean off the Western Coast of Australia. Though this is one piece of the mystery, much remains unknown