
Adopting QR codes in communications strategy
QR Codes are largely a retailer’s marketing tool but Briggs Communications sees an opportunity to adopt QR Codes in communications strategy for issues of a more serious nature. QR Code (short for Quick Response Code) is the trademark for a type of barcode that has fast readability and large storage capacity compared to regular UPC barcodes. They are now regularly used in marketing and advertising as a digital engagement tool directing audiences from promotional material (sig