
Making communications strategy effective for your organisation
Nowadays, the word ‘strategy’ and all its relatives are bandied about so regularly in office speak that we risk losing touch with the real meaning of the word. People like to talk about ‘developing strategy’, ‘working strategically’, ‘sticking to the business strategy’, yet they often miss some essential components that make strategy effective in practice. By undertaking a strategy planning course you can quickly develop your strategic thinking skills. The word ‘strategy’ i