Sometimes work in public relations doesn’t achieve the desired results for a company, despite a solid strategy and an appealing campaign. In this situation PR practitioners can find themselves wondering why their communications strategy didn’t get the legs it deserved, or why they couldn’t resolve the problem they intended too. If you are in this position, you might also find yourself constantly responding to small-scale PR crises – issues around escalating customer complai

QR Codes are largely a retailer’s marketing tool but Briggs Communications sees an opportunity to adopt QR Codes in communications strategy for issues of a more serious nature. QR Code (short for Quick Response Code) is the trademark for a type of barcode that has fast readability and large storage capacity compared to regular UPC barcodes. They are now regularly used in marketing and advertising as a digital engagement tool directing audiences from promotional material (sig

Nowadays, the word ‘strategy’ and all its relatives are bandied about so regularly in office speak that we risk losing touch with the real meaning of the word. People like to talk about ‘developing strategy’, ‘working strategically’, ‘sticking to the business strategy’, yet they often miss some essential components that make strategy effective in practice. By undertaking a strategy planning course you can quickly develop your strategic thinking skills. The word ‘strategy’ i