
How a reputational crisis ruined a music festival
Back in December, we wrote an article about the crisis surrounding the Stereosonic Music Festival after two deaths and hundreds of drug overdoses put the festival organisers under considerable scrutiny. Deaths or a prevalence of drug use at festivals have the ability to severely damage the reputation of the festival; the festivals organisers and promoters. Public, media and police pressure and backlash all increase when a festival is being questioned for their procedures for