By Georgia Comensoli and James Fitzpatrick It’s the privacy leak that may change our interaction with social media outlets forever. It has spurred government investigations globally and cost the world’s largest social media outlet $150 billion. What happened to Facebook? They let a fire get out of control before throwing water on it. What happened? UK based data company, Cambridge Analytica, gathered the information of millions of Facebook profiles without users knowing. They

What is Facebook Live Streaming? Facebook Live – like Twitter’s Periscope - gives users the ability to start video streams from their phone and broadcast them live to the world. Simply open the Facebook app on your smartphone, click on Status, and then click the live video icon. Whatever you film now will be live broadcast to the world. What does this mean for organisations and crisis management? It means social media is now first on scene. As soon as an incident occurs at yo

In the last 12 months there’s been plenty of speculation and comment about the use of social media as a crisis communication tool in emergency response. As we discussed in an earlier blog, “A world of crisis – what is the role of PR?”, crisis management is an area of public relations that is moving up the agenda as a matter of necessity. With the influx of serious humanitarian and corporate crises across the globe, emergency response and associated issues are more tangible,