
Crisis Case Study: Facebook wounded by slow crisis response
By Georgia Comensoli and James Fitzpatrick It’s the privacy leak that may change our interaction with social media outlets forever. It has spurred government investigations globally and cost the world’s largest social media outlet $150 billion. What happened to Facebook? They let a fire get out of control before throwing water on it. What happened? UK based data company, Cambridge Analytica, gathered the information of millions of Facebook profiles without users knowing. They