
Oregon School Shooting: a textbook crisis communications response
Last week we shared an article on the importance of having one source of the truth during a critical incident or emergency. We highlighted the necessity of establishing an easily accessible spot where all stakeholders know to go for the most up to date and reliable information. As we were preparing that article for our monthly newsletter, yet another mass shooting occurred at a university, this time at the Umpqua Community College in Oregon. The October 1 shooting claimed ten