By James Fitzpatrick Social media can be your best friend or your worst enemy. In this day and age, almost everyone has at least one social media account – a Sensis 2015 Report found that around 70% of Australians use some form of social media, whether it’s Facebook, Twitter or Instagram. In just a few clicks, a person can publish a review, experience or photo of a company to a global audience. This means the way in which a company responds to customer or client feedback, rev