49% of business leaders have experienced a crisis at their current business… and while three quarters of them believe that a crisis plan would benefit their company, only 51% of businesses have one (Burson-Martsellar 2013-2015). Why only 51%? Crisis management is a luxury currently only afforded to big business. Australia’s SMEs do not have the resources to create detailed crisis management plans and form experienced crisis management teams – yet they no are less likely to ex