By Georgia Comensoli and James Fitzpatrick Did Optus read Crisis Shield’s latest case study on their coverage? Because we've been impressed by their response. Optus had exclusive rights to this year's Soccer World Cup, sharing only select games with almost 30-year world cup broadcaster, SBS. As previously reported, their coverage hit many road bumps in sensational fashion. Optus came under intense scrutiny from consumers, infuriated by sub-par coverage and ever consistent scr

By Georgia Comensoli and James Fitzpatrick Soccer left on the bench in Australian World Cup broadcast failure It’s considered the biggest sporting event in the world but for those lucky enough to live down under, this year’s World Cup coverage has been disappointing. Due to funding cuts, the Soccer World Cup’s usual broadcasters, SBS, were unable to cover all games. Optus jumped in, securing exclusive rights to air many of the games via their mobile app ‘Optus Sport’. What ha