
Crisis Case Study (continued...): Optus fights back in bold response
By Georgia Comensoli and James Fitzpatrick Did Optus read Crisis Shield’s latest case study on their coverage? Because we've been impressed by their response. Optus had exclusive rights to this year's Soccer World Cup, sharing only select games with almost 30-year world cup broadcaster, SBS. As previously reported, their coverage hit many road bumps in sensational fashion. Optus came under intense scrutiny from consumers, infuriated by sub-par coverage and ever consistent scr