The three things we’ll discuss in this series are: Readiness Willingness Ability Good practice guidelines, and our practical experience with clients both tell us that these characteristics are central to success in crisis management. An absence, or shortage, of these makes it difficult for an organisation to respond well when a crisis transpires. The phrase, ‘ready, willing, and able’, is our mantra here at Briggs Communications. They’re on our logo too – that’s how important