
Why Telstra is losing its image as a premium and leading brand
We recently wrote an article about how the impact of cyber incidents (data breaches, IT failures etc.) can escalate when a company does not have a crisis management plan in place or does not respond effectively to the incident. The recent series of Telstra (Australia’s largest telecommunications company) network failures exemplifies this, with four outages over two months adversely affecting millions of customers. The first incident in this recent spate of Telstra network fai