Crisis Shield
Social Media in crisis communications
In the last 12 months there’s been plenty of speculation and comment about the use of social media as a crisis communication tool in...
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Crisis Shield
- Feb 13, 2012
- 2 min
A Public Relations crisis threatens meat industry
The truth comes out in the end, as Elvis Presley so astutely observed: “Truth is like the sun. You can shut it out for a time, but it...
Crisis Shield
- Feb 6, 2012
- 3 min
Making communications strategy effective for your organisation
Nowadays, the word ‘strategy’ and all its relatives are bandied about so regularly in office speak that we risk losing touch with the...
Crisis Shield
- Feb 5, 2012
- 2 min
Caution in communications: the Tent Embassy strikes back
You probably noticed that Australia Day 2012 proffered more for the media than the standard scenes of revelry involving barbeques, beers,...
Crisis Shield
- Jan 23, 2012
- 3 min
The importance of a brand; whether it's an individual or organisation
The City of Melbourne is a great place, especially in summer. The Australian Open kicked off last week and has already hosted some...
Crisis Shield
- Jan 19, 2012
- 2 min
A world of crisis - what is the role of PR?
In 1865 Abraham Lincoln said, “We live in the midst of alarms, anxiety beclouds the future; we expect some new disaster with each...
Crisis Shield
- Dec 20, 2011
- 1 min
Crisis Communications - 5 key messages
There are five key messages you can adopt at anytime, in any location, for any crisis. These messages will provide you with an immediate...
Crisis Shield
- Dec 6, 2011
- 3 min
A Simple Plan Wye River Community Volunteers
From a humble beginning, an award winning fire safety strategy was developed and implemented. On Thursday 1 December 2011, Wye River...
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