Crisis Media & Communications Training
Media and communication training improves your staff’s professional presentation and decision-making skills. Develop a media and crisis-fit team that’s equipped to act quickly, decisively, and professionally when a critical issue arises.
We run group or individual training sessions based on a client needs assessment.
Our objective in media training is to promote the reputation and wellbeing of a client’s organisation by teaching potential spokespeople the challenging art of media relations. This training teaches participants how to identify and attain the right mix of newsworthy content, media access and timing, to create an effective media presentation that aligns with the organisation’s broader communication and goals.
This training reduces media illiteracy, promotes a deeper understanding of the media’s influence, and enables staff to leverage media work to benefit the organisation and its stakeholders.
Aim, Scope and Expected Outcomes
Our Media Training Workshop aims to establish a consistent level of crisis communication and media liaison knowledge, skills and preparedness among your organisation’s key communicators and spokespeople.
This workshop is based on good practice guidelines, enhanced with real-life lessons from our practical experience in issue, emergency, crisis and crisis communication management. It covers crisis communication and media management principles, concepts, processes, techniques and tools, focussing on key knowledge and skills that are essential to communicate effectively in response to a crisis or incident.
It empowers participants to:
Convey the right message to the right people at the right time, when it matters most.
Communicate clearly and succinctly about an adverse situation from the organisation's perspective, connecting with stakeholders at both the organisational and human level.
Bring clarity and control to an adverse situation by establishing the organisation as an authoritative information source, dispelling speculation and correcting misinformation.
Present an authentic, empathetic and professional public face under pressure.
Communicate confidently with stakeholders / interested parties through a variety of channels and formats that apply to both reactive and proactive communications.