By Alex Liddington-Cox and James Fitzpatrick The Big Four banks are paying the price in the aftermath of the Banking Royal Commission for failing to admit guilt and falling short of what consumers believe to be a meaningful apology. In the second instalment of our two-part series on the Royal Commission, we’ll tackle the fear of apologising, as well as take a deeper dive into the science of the apology with ride-sharing company Uber and show how to protect your organisation w

By Alex Liddington-Cox and James Fitzpatrick All of the big four banks have had their approach to crisis communication exposed by the Banking Royal Commission, with National Australia Bank proving to be the worst. In the first of our two-part series on the Banking Royal Commission, we’ll show how companies can learn from their mistakes by familiarising themselves with crisis message strategy best practice, learning the science of the apology and adopting honest words. The Roy