Earlier this month the online world was privy to a viral social media phenomenon in the form of Kony 2012(www.youtube.com/watch?v=Y4MnpzG5Sqc). Public relations and communications people everywhere are still shaking their heads at the incredible escalation of the video online. The attention garnered by Invisible Children’sStop Kony campaign is a very clear demonstration of the powerful weapon we wield with the use of social media. What lies behind the propaganda, public re