
How the banks can repair their reputation: Banking Royal Commission Special Part One
By Alex Liddington-Cox and James Fitzpatrick All of the big four banks have had their approach to crisis communication exposed by the Banking Royal Commission, with National Australia Bank proving to be the worst. In the first of our two-part series on the Banking Royal Commission, we’ll show how companies can learn from their mistakes by familiarising themselves with crisis message strategy best practice, learning the science of the apology and adopting honest words. The Roy