
5 things to prepare before speaking to the media
By Alex Liddington-Cox and James Fitzpatrick There aren’t many assignments more stressful than facing the media when your company is in crisis. Whether it’s a door-stop interview, radio hook-up or a media conference, the stakes are high as the journalists (and through them, your stakeholders) hang on every word. But it also presents a positive opportunity… an opportunity to restore trust in your organisation and confidence in your leadership. Like any test or performance, the