
Reputation Management: The importance of being media ready
With the aging population of Australia set to explode, media scrutiny of the aged care sector will only increase as aged care becomes increasingly topical for a large portion of Australians. Coupled with the shake-up as the Federal Government implements its Living Longer Living Better aged care reforms and persistent scandals such as the allegations of starvation, beatings and suspicious deaths at a Bundaberg facility which was recently brough to national attention, the indus