Crisis ShieldApr 26, 20194 minHow brands can respond to trolls on social mediaBy Michelle Wang and James Fitzpatrick Social media provides a platform for businesses to engage with their customers in conversation. It...
Crisis ShieldJun 19, 20184 minCrisis Case Study: Optus World Cup Broadcast FailBy Georgia Comensoli and James Fitzpatrick Soccer left on the bench in Australian World Cup broadcast failure It’s considered the biggest...
Crisis ShieldSep 16, 20162 minHow to Manage a Crisis Tip #001: How to use Facebook Live to Respond to a Crisis [Video]What is Facebook Live Streaming? Facebook Live – like Twitter’s Periscope - gives users the ability to start video streams from their...
Crisis ShieldJan 13, 20162 minSocial media the new WOMBy James Fitzpatrick Social media can be your best friend or your worst enemy. In this day and age, almost everyone has at least one...