By Michelle Wang and James Fitzpatrick Social media provides a platform for businesses to engage with their customers in conversation. It...

By Georgia Comensoli and James Fitzpatrick Soccer left on the bench in Australian World Cup broadcast failure It’s considered the biggest...

What is Facebook Live Streaming? Facebook Live – like Twitter’s Periscope - gives users the ability to start video streams from their...

By James Fitzpatrick Social media can be your best friend or your worst enemy. In this day and age, almost everyone has at least one...

Social Media is now first on scene. Worried about how a quick a crisis can go viral on Facebook and Twitter? They'll seem archaic...

Experienced public relations professionals know that the most successful crisis management technique is to avoid a crisis altogether. ...

Earlier this month the online world was privy to a viral social media phenomenon in the form of Kony 2012(www.youtube.com/watch?v=Y4MnpzG...

In the last 12 months there’s been plenty of speculation and comment about the use of social media as a crisis communication tool in...