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  • Writer's pictureCrisis Shield

Crisis Shield Turns 13!

This week marks 13 years since Crisis Shield started! (Well, technically it began as 'Briggs Communications'. A handy tip: Think carefully before you name your business after yourself. It seemed like a good idea at the time…)

So aside from the (much needed!) name change, what’s happened over the last 13 years?

The answer is: a lot!

The business was founded on the idea that all businesses need a crisis plan. Fortunately, that idea still remains valid today. In fact, in this 'permacrisis' world, businesses need a crisis plan now more than ever before.

I remember eagerly striding along Melbourne CBD streets, and flying across the country with a Crumpler bag over my shoulder (containing a very heavy 17inch Mac laptop!) virtually door-knocking businesses pitching a crisis plan. Back in 2010, crisis plans were certainly not quite as front of mind as they are today; I mean, what could possibly go wrong?

Over time the business grew, and more companies were starting to see the logic in being prepared for a crisis. The team slowly grew as did the client base and the learnings. While businesses needed a crisis plan, they also needed training, testing, learning and adaption and ideally an assessment before work commenced to benchmark where they currently were.

Today, this is our five-step methodology.

Personally, the best part of the last 13 years has been meeting some amazing people, building their capability to efficiently respond to a crisis, and helping businesses when they need support most.

While there is still a lot of work to be done, having a robust methodology has made crisis preparation and response much easier.

We are feeling just as passionate and excited about the next 13 years.

Contact us at or call Allan Briggs on 0417 160 120 for a free consult.


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