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  • Writer's pictureCrisis Shield

Crisis Shield Turns 13!



This week marks 13 years since Crisis Shield started! (Well, technically it began as 'Briggs Communications'. A handy tip: Think carefully before you name your business after yourself. It seemed like a good idea at the time…)


So aside from the (much needed!) name change, what’s happened over the last 13 years?


The answer is: a lot!


The business was founded on the idea that all businesses need a crisis plan. Fortunately, that idea still remains valid today. In fact, in this 'permacrisis' world, businesses need a crisis plan now more than ever before.


I remember eagerly striding along Melbourne CBD streets, and flying across the country with a Crumpler bag over my shoulder (containing a very heavy 17inch Mac laptop!) virtually door-knocking businesses pitching a crisis plan. Back in 2010, crisis plans were certainly not quite as front of mind as they are today; I mean, what could possibly go wrong?


Over time the business grew, and more companies were starting to see the logic in being prepared for a crisis. The team slowly grew as did the client base and the learnings. While businesses needed a crisis plan, they also needed training, testing, learning and adaption and ideally an assessment before work commenced to benchmark where they currently were.


Today, this is our five-step methodology.


Personally, the best part of the last 13 years has been meeting some amazing people, building their capability to efficiently respond to a crisis, and helping businesses when they need support most.


While there is still a lot of work to be done, having a robust methodology has made crisis preparation and response much easier.


We are feeling just as passionate and excited about the next 13 years.


Contact us at office@crisisshield.com.au or call Allan Briggs on 0417 160 120 for a free consult.

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