#Crisis

Jun 25, 2014
3 min

Considering the variable in crisis management

This week marked the end of a three week inquiry into the Hazelwood Coal Mine fire. The fire in Victoria’s La Trobe Valley burned for 45 days, costing tax payers $32.5 million. The effects on local residents, many of whom were displaced and may experience ongoing health problems, is not as measurable. Though the findings of the inquiry will not be handed down until August, there is staggering evidence that the fire was handled improperly by GDF Suez, the parent company that o

Crisis communication and the importance of a coordinated media approach

Crisis Shield

Jun 2, 2014
3 min

Crisis communication and the importance of a coordinated media approach

On Friday, 23 May, in what is unfortunately becoming more and more common, the world was devastated by the news of another shooting near an American university. Elliot Roger, a 22-year-old student at the University of California’s Santa Barbara campus, killed six and injured thirteen before taking his own life. Like most disasters that are perpetuated by people, the saddest part about the shooting is that it was potentially preventable. Unlike other cases where a mentally il

Crisis Shield

May 4, 2014
3 min

The value of crisis simulations

“Hope for the best, prepare for the worst.” That’s the advice that many of us have given or taken in our own lives. It’s that cautious optimism that causes us to buy life insurance while simultaneously setting aside funds for retirement. For whatever reasons, organisations often haven’t always followed this motto. We’ve seen as countless organisations have crumbled during a crisis that they were ill equipped to handle. What’s generally most frustrating in this situation is wh

Crisis communication in a personal tragedy

Crisis Shield

Apr 5, 2014
3 min

Crisis communication in a personal tragedy

This week, regardless of their team allegiances, rugby fans are uniting in their concern for Alex McKinnon. The 22-year-old player for the Newcastle Knights was seriously injured during a match that left him with devastating spinal injuries. Following the tackle almost two weeks ago, Alex was put in an induced coma. Fans waited for more information, taking to Twitter with the hashtag #riseforAlex to express their support. Earlier this week, some relief came when it was announ

Crisis communications and resilience: what's next for Malaysia Airlines?

Crisis Shield

Mar 26, 2014
3 min

Crisis communications and resilience: what's next for Malaysia Airlines?

Two weeks ago, we discussed Malaysia Airlines’ response to family and the media following news of a flight going missing en route from Kuala Lumpur to Beijing. At the time, much was unknown about what happened to the ill-fated flight. Now, after countless search hours and coordinated efforts from over 14 nations, it is alleged that the flight crashed somewhere in the Indian Ocean off the Western Coast of Australia. Though this is one piece of the mystery, much remains unknown

Crisis Shield

May 10, 2012
3 min

PR crisis threatens News Corp

The PR crisis engulfing Rupert Murdoch and News Corporation has come to a head in recent days as the Leveson Inquiry flexes its muscles. Latest developments reiterate the pervasive undercurrents of politics and reciprocity that are influential in this case, from the decisions that drove transgressions, to the execution of the inquiry. The Leveson Inquiry is British Parliament’s investigation into the “culture, practices and ethics” of the media, read more: The Leveson Inquir

Crisis Shield

May 3, 2012
3 min

ALP crisis over to you crisis expert

Leadership crisis, brand crisis, identity crisis…what can Labor do now to shore-up its future? As specialists incrisis communications, we at Briggs Communications have been asking ourselves, what would we do if Julia Gillard called us now and said: ALP Crisis over to you crisis expert? Crisis experts are often called in to recover control of a situation when there seems to be no hope. Crisis recovery requires swift action to identify causes, isolate problems, and restore st

Crisis Shield

Apr 26, 2012
4 min

Get Crisis Ready!

Are you crisis ready? Does your organisation have a crisis management plan and a crisis communication plan? Consider scenarios including natural disaster, power outage, epidemic, misconduct, and criminal malevolence – do you know what it actually takes to be crisis ready? As a communications professional, you probably already think about these issues – if you don’t, you should. In the event of a crisis you will be instrumental to response, whether managing the media or dea

Crisis Shield

Apr 2, 2012
3 min

Strategic advice on social media policy

Experienced public relations professionals know that the most successful crisis management technique is to avoid a crisis altogether. For this reason, as well as many others, organisations should invest serious thought and time in developing and implementing a social media policy. Social media’s pervasive growth doesn’t look like slowing any time soon. The statistics on this growth are mind-boggling and should silence any nay-sayers who’d like to write off social networking

Crisis Shield

Mar 1, 2012
2 min

Public Relations staff challenged by Labor Government leadership crisis

The Prime Minister’s public relations staff have worked hard for their money over the last two weeks, with the arduous Labor leadership struggle reaching crisis point, Gillard Wins Australian Leadership Clash Against Rudd: Timeline. They have certainly been challenged by the recent Labor government leadership crisis. A challenging fortnight for Labor’s public relations people began on 19th February with the viral YouTube release of embarrassing archived video outtakes depict

Crisis Shield

Feb 27, 2012
2 min

Social Media in crisis communications

In the last 12 months there’s been plenty of speculation and comment about the use of social media as a crisis communication tool in emergency response. As we discussed in an earlier blog, “A world of crisis – what is the role of PR?”, crisis management is an area of public relations that is moving up the agenda as a matter of necessity. With the influx of serious humanitarian and corporate crises across the globe, emergency response and associated issues are more tangible,

A Public Relations crisis threatens meat industry

Crisis Shield

Feb 13, 2012
2 min

A Public Relations crisis threatens meat industry

The truth comes out in the end, as Elvis Presley so astutely observed: “Truth is like the sun. You can shut it out for a time, but it ain’t goin’ away.” Particularly with advancing technology – now phones, cameras and visual media devices are more accessible and less conspicuous – organisations that have something to hide would do well to remember Presley’s wise words, or risk inviting a crisis to their door. Just nine months ago, many Australians watched as an explosive F

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