
Crisis Case Study: UBER and the importance of putting pride aside
By Michelle Wang and James Fitzpatrick In September 2017, the UK Government stopped Uber’s license to operate in and around the London city area. Upon hearing the news, Uber’s newly appointed CEO Dara Khosrowshahi addressed Uber employees. Instead of taking the opportunity to scream that the situation was unjust, Dara chose to take a moment to discuss self-reflection. In excerpts of the email sent to employees, he details the potential cost of a bad reputation. “Irrespective