
Crisis Communication 101: How to Prepare Your Message in a Crisis
Why crisis management matters Any organisation can experience a crisis. A crisis is a situation that threatens – or has potential to threaten – your people, operations, assets, environment, reputation, or long term prospects, and requires immediate attention. Research estimates somewhere between 25 and 80 per cent of a company’s market value is directly attributable to its reputation1 2 3 4, and a recent Deloitte study5 found that 48 per cent of the 300 board members surveyed